Beste instantkoffie: Consumer NZ test en onthult topkeuzes

Is instant coffee, the ubiquitous staple of New Zealand life, really as simple as it seems? The answer, surprisingly, is a resounding no – at least, not when it comes to finding the *best* cup.

New Zealand, a nation that holds the title of world champion in instant coffee consumption per capita, is a land where the humble jar of granules reigns supreme. A significant 70% of all coffee consumed here takes the form of instant, a testament to its convenience and widespread acceptance. A 2015 survey further solidified this position, revealing that a remarkable 46% of Kiwis actually *prefer* instant coffee. This firmly places instant coffee at the heart of the nation’s coffee habits. But with such a diverse range of brands vying for shelf space, the quest to find the perfect, budget-friendly, and undeniably delicious instant brew becomes a journey in itself.

Consumer NZ, the vigilant guardian of consumer interests, recently undertook a blind taste test to unravel this very question. Their findings, published in 2023, shed light on the best budget-friendly options, dispelling the notion that price equates to quality. The results, as always, were a mix of the expected and the pleasantly surprising.

One consistent and popular brand that often appears in discussions around the best instant coffee in New Zealand is Gregg's. Although not always featured in the highest-profile ratings, its presence on supermarket shelves and its popularity among consumers, suggest a continued and loyal consumer base. However, the market is vast and varied. It is an undeniable truth that not all brands make it into every rating, which does not automatically disqualify them from consideration, opening the doors for individual preferences and local favourites.

The recent evaluation by Consumer NZ underscores the importance of taste tests. A panel of ten staff members, the unsung heroes of the coffee world, blind-tasted nine different instant coffees available in supermarkets across New Zealand. The exercise allowed for an unbiased assessment, free from brand bias or preconceived notions. The results unveiled a clear winner. Robert Harris Colombian Blend emerged triumphant, lauded for its chocolatey aroma and distinct coffee flavour.

It’s a testament to the power of blind testing to look beyond the marketing and the perceived image of brands and reveal what truly matters: the taste. It is important to remember, cost is also a factor to be considered.

The contrast between the price of Coffee Supreme, a much-loved brand by many, at a staggering $76.14 per 100g, and its ranking in the taste test, highlights this point. Despite its iconic status, it ranked sixth. This underlines the need for informed choices and not letting reputation obscure the actual taste.

For those seeking alternatives, Reddit threads, are often filled with passionate opinions. Coffee Supreme, a pricey but highly regarded option, is frequently recommended, albeit with a warning about its cost. The often-recommended Special Blend is a favourite amongst some. Budget-conscious consumers might consider Jeds. The diversity of opinion indicates the breadth of consumer preferences and the subjective nature of taste.

The New Zealand coffee landscape is a testament to the love affair with the drink that is brewed in so many kitchens and offices. The choices are many, the variations, also, but the popularity of instant coffee as a choice makes it worth paying attention to how it can taste at it’s very best.